La Crosse Sign Group is committed to helping our customers make a lasting impression by utilizing leading technology, quality craftsmanship, superior design, and a team of empowered individuals to help them reach those goals. We desire to create teams dedicated to our customers, while being a great place to work by providing an enjoyable, rewarding experience.

In 1917, Theodore Schultz established the La Crosse Sign and Advertising Company focusing on commercial advertising and wall signs. From these humble beginnings La Crosse Sign has developed into a company capable of producing powerful statements about your business or organization using a wide array of custom signs and lettering. Using materials from neon to redwood, La Crosse Sign Company’s reputation for creating an impressive sign statement can be seen throughout The Midwest.

For over 100 years La Crosse Sign Group has worked diligently to develop an organization that dedicates itself to customer service on a daily basis. From our humble beginnings, we have managed to adapt to the ever expanding and diverse customer base. Our evolution into what we are today has not happened by accident.

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2242 Mustang Way, Madison, WI 53718