Founded in 1959 by Peter O. Johnson, Hy Cite Enterprises, LLC (Hy Cite) has become one of the most successful direct selling companies in the world. The second generation of leadership, Peter, Jr. and Erik Johnson, led Hy Cite to obtain impressive results and exponential global growth. In 2019, we celebrated our 60th Anniversary and opened the doors of our new corporate headquarters in Middleton, Wisconsin. This modern building has allowed us to offer better and more innovative services to our Independent Authorized Distributors and customers. In 2022, Hy Cite introduced a new CEO and President, Paulo Moledo, who will lead our company under the same principles as our founder, Peter Sr., and his sons, Peter, Jr. and Erik.