Gruno's Diamonds is a family owned and operated luxury jewelry store. It was originally founded by Lester Gruno in 1953 and was bought by, the bench jeweler at the time, Brent Meade in 1982. The original store is located in Rockford, Illinois and Gruno's is proud to have a second location in Madison, Wisconsin. Gruno's Diamonds is Madison's Official Rolex and Forevermark Diamond Jeweler.