Fenrici Brands is a Madison-based, leading global backpack brand that serves customers around the world. Fenrici Brands is an avid partner in supporting kids with rare diseases. Fenrici started as a ''born-on-amazon'' company that only sold 3 back-to-school skus. Now it is offering hundreds of lifestyle products that encompass multiple categories including backpacks, lunch boxes, apparel, home, and health products.