Join Login COVID-19 Updates

Photo by Richard Hurd


News Release: 1/14/2020

  • Share:
January 14, 2020


Basecamp Fitness Pedaling to Support UW Carbone Cancer Center 
New Fitness Studio Raises Money to Support Cancer Research

Madison, WI 01/08/2020 Basecamp Fitness will be pedaling for a cause Friday, January 17 and Saturday, January 18 during the Well Expo Madison at the Monona Terrace. For every mile pedaled on their bikes, Basecamp Fitness will donate one dollar to the UW Carbone Cancer Center.

Basecamp Fitness will be opening its first Madison location on Monroe Street this winter. Basecamp's high-energy workout sessions alternate 60-second bursts of various strength-training exercises with 60-seconds on a stationary air bike that works as hard as you do -- the faster you pedal, the more resistance you feel.

Basecamp Fitness will be attending the Well ExpoMadisonJanuary 17 and 18 at the Monona Terrace, where they will be inviting Well Expo attendees to Pedal for a Cause. Attendees can experience the stationary bike and pedal as hard as they can for a 60-second burst. At the end of the event, Basecamp will calculate total miles pedaled and donate one dollar for every mile. The money raised during the event will benefit UW Carbone

UW Carbone is Wisconsin’s only federally designated comprehensive cancer center and combines cutting-edge research with outstanding patient care. Basecamp selected UW Carbone as the beneficiary of this Pedal for a Cause because “we personally have had many loved ones impacted by cancer, and so have many others,” explains Basecamp Madison Area Coach Taylor Westrick. Our mission at Basecamp is to build strong hearts and a strong community that extends beyond our studio walls. We’re excited to use this opportunity to support the UW Carbone Cancer Center because of the impact they make in the lives of so many in our community”. 

Experience the Basecamp stationary air bike and help raise money for UW Carbone by attending the Well Expo Madison at the Monona Terrace, Friday, January 17 from 3:00 pm to 8:00 pm and January 18 from 9:00 am until 4:00 pm and visiting Basecamp Fitness at booth 116

About Basecamp Fitness

Basecamp Fitness is a new studio fitness concept that will push you to your limits and shake up your workout routine. Our fitness program gives you a complete, full-body workout combining efficient cardio AND strength training AND core movements in every class - we take the guesswork out of your workout. Our high-energy, upbeat environment and motivating instructors keep you moving and coming back for more. Founding memberships will be offered at up to 30% off (for life!) in advance of the March 2019 opening.

Learn more about memberships and the Basecamp workouts by visiting the Basecamp Fitness website.

Whitney Nonn, New Studio Specialist, (608) 669-7994