We promote the good stuff and match gifts with need for the betterment of our community. We provide consulting and coordination for cause marketing opportunities for business and non-profit partners while matching needs of non-profits or schools with business resources.

The ''Originator'' of United Madison is Diane Hanson, the Owner of Thinking In Sync, a Madison area business development and marketing firm. Diane has a background in media, communications and training and has been involved in a variety of roles that relate to public relations and community support.

This time in the media included NBC15 in Madison, and along with the late news anchor, Mike McKinney, started the still ongoing ''Share Your Holidays'' campaign to benefit Second Harvest Food Bank. Considering this concept, and while looking at the current issues in our community, the same ''cause marketing'' model was enhanced, but to support a unified, thriving community for EVERYONE.

We can make a positive impact in our community by getting the media to join together to provide important mass messages to educate, enlighten and positively influence our community. This is accomplished by providing an opportunity for all businesses to sponsor and to participate in the benefits and value provided by the media.

We are also intentionally engaging businesses to give back to the community using their resources of financial/service/expertise as well as “sweat equity” of their employees to volunteer time through mentoring, job shadowing or other value to help people in need.

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