U.S. Cellular continues its investment in Dane County and Wisconsin by introducing a new expanded retail store in Madison West, adjacent to its prior location. The store opens to the community this Friday in time for the recent launch of 4G LTE service in the Madison area.

The new store at 101 Junction Road is approximately 5,000-square-feet, more than double the size of its former Madison West location at 255 Junction Road, and is a free-standing building in the Prairie Towne Center.

The store’s expanded size makes it easy for customers to try out and explore U.S. Cellular’s cutting-edge devices that include its Android™-powered, Windows™ Phone and BlackBerry® lineup, such as the Samsung Galaxy S Aviator and Samsung Galaxy Tab 10.1, both 4G devices. Customers also can learn about the many benefits of being a U.S. Cellular customer, such as new phones faster without continuously signing contracts. Customers can enjoy faster web browsing and quick app downloads with access to 4G LTE speeds that are up to 10 times faster than 3G and similar to a cable Internet connection.

“We believe that each customer deserves the best wireless experience, so our stores are designed with them in mind,” said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. “We are committed to delivering products and services that simplify and enhance our customers’ daily lives, and our associates are always available to answer questions.”

The location provides a comfortable environment for associates to help customers choose the best plans and phones for their needs and guide customers through the advanced features and functions on their new devices that keep them organized and enhance their lives. There also is an expanded service center with an on-site technician and additional work stations. The store features product information displays and interactive phone demonstration stations.