Join us at the start line to be whisked away to paradise. The Color Run Tropicolor World Tour has more fun, more sun and even more color for you and your friends to experience together and it's coming to Madison! The Color Run is known as the "Happiest 5k on the Planet," and is a unique paint race that celebrates healthiness, happiness, and individuality. The Color Run Tropicolor World Tour will combine the enjoyment of a 5k with all the fun leisure of an island-style vacation-full of unforgettable memories, music, and colors. It will take place on Saturday, May 21 at the Alliant Energy Center starting at 9:00 a.m. Participants will experience an all-new Tropicolor Zone on course, where they will be bathed in a tropical array of colors and delicious island scents as they pass through the shade of palm trees, arches, and island-style music. At the Finish Festival, Color Runners will enjoy even more fun at Rainbow Beach, an interactive island featuring music, dancing, unique photo opportunities, and massive color throws. The run will benefit Westside Lacrosse Club, an organization that promotes and grows the sport of lacrosse on Madison's West side supporting multiple High School teams.