In a time of tumultuous change, where should leaders turn for guidance and direction as they lead their companies into the future? How might leaders better understand the environment in which their business functions? Strategic thinking and planning provide a template for seeing the world and building a forward-looking plan to move your company toward its vision and financial goals. An effective strategic business plan enables leaders to answer the core questions about organizational identity and direction. In this highly interactive session, you will learn how to build a strategic thinking mindset within yourself and your team, develop a strategic business plan that meets the challenges of tomorrow, and engage key stakeholders in translating the plan into your future success.

We’ll explore such topics as:

• What strategic business planning is and its essential components.
• The role that strategic planning plays in enabling long-term company success.
• The importance of strengthening a strategic thinking mindset at every level of your company.
• The four phases of the strategic planning process.
• Methods for creating a shared vision that inspires your leaders and your frontline employees.
• How to conduct PESTLE and SWOT analyses.
• How scenario planning fits into developing a strategic plan.