Small Business Roundtable - March 15th Topic: It?s Social Media, not Social Medium Presenter: Laura Gallagher, President of The Creative Company, Inc About: Social media is now an integral part of any successful marketing plan, but like any form of media, integration and repetition are crucial. Attend this Small Business Roundtable to hear how your business can fully integrate social media tools in the new media landscape for the biggest possible impact. We will also discuss how to determine and measure success for a social media campaign to determine it?s ROI. A large portion of this roundtable will focus on group discussion of best practices - please email questions before the roundtable to The Creative Company?s social media strategist, Liesel Olson, at liesel@thecreativecompany.com. You will learn: ? The current state of social media ? Best practices for integration across platforms ? How to define and measure success Experience: Laura Gallagher is the President of The Creative Company - a Madison digital media and public relations agency which she started in 1989 as a senior in college. The Creative Company recently swept the PRSA Alchemy Awards with more awards than any other agency in Madison for their web, email marketing, social marketing and public relations campaigns. The agency was also recognized as one of the Best Places to Work in 2010 and is the recipient of the Torch Award for Business Ethics and Integrity. Laura is also on the Board of Directors for the National Retail Federation's Retail Advertising and Marketing Association where serves as the communications committee co-chair. She also volunteers her company's time for several non-profits including the Boys & Girls Club and Madison's largest community fundraiser - the World's Largest Brat Fest, which raises over $100,000 annually for local charities. Register for the event by clicking on the link below. Or, call Jamie at 443-1954 or email at jwelnick@greatermadisonchamber.com.