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Chamber Events Calendar
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SCORE - January 12th Seminar - Sales - How To Expand Your Customer Base And Increase Sales Revenue
Name:
SCORE - January 12th Seminar - Sales - How To Expand Your Customer Base And Increase Sales Revenue
Date:
January 12, 2012
Time:
11:00 AM - 1:00 PM CST
Website:
http://www.scoremadison145.org
Event Description:
SCORE Madison - New Business Development Programs for 2012
January 12th, 2012 Seminar - Sales - How To Expand Your Customer Base And Increase Sales Revenue
Sales are part art and part science. Communicating to prospects why they should buy your product requires a systematic approach. In this program we will cover three key aspects that affect sales:
- Marketing - The process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. it is an integrated process through which companies build strong customer relationships and create value for their customers and themselves.
- Sales - Yesterday vs. today and into the future. People do business with people they like. At the heart of every business opportunity is a strong relationship.
- Building Your Brand - Specific tools are required to help you communicate the benefits and value of doing business with you. What strategies can you develop to build your brand and help you generate more business?
This program is being presented by John Russell, owner of The Business Source LLC. John is a lifetime resident of Madison, a SCORE counselor, graduate of the Entrepreneurial Training Program at the University of Wisconsin Small Business Development Center, and has over 25 years of experience in helping small business owners as a consultant specializing in customer development.
Bonus Take Away - Every person that attends this program will receive John's 20 point sales action plan they can use right away and his 78 point sales training program.
January 12th, 2012 Seminar - Sales - How To Expand Your Customer Base And Increase Sales Revenue
Sales are part art and part science. Communicating to prospects why they should buy your product requires a systematic approach. In this program we will cover three key aspects that affect sales:
- Marketing - The process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. it is an integrated process through which companies build strong customer relationships and create value for their customers and themselves.
- Sales - Yesterday vs. today and into the future. People do business with people they like. At the heart of every business opportunity is a strong relationship.
- Building Your Brand - Specific tools are required to help you communicate the benefits and value of doing business with you. What strategies can you develop to build your brand and help you generate more business?
This program is being presented by John Russell, owner of The Business Source LLC. John is a lifetime resident of Madison, a SCORE counselor, graduate of the Entrepreneurial Training Program at the University of Wisconsin Small Business Development Center, and has over 25 years of experience in helping small business owners as a consultant specializing in customer development.
Bonus Take Away - Every person that attends this program will receive John's 20 point sales action plan they can use right away and his 78 point sales training program.