Ad 2 Madison and AAF-Madison are teaming up to bring you a joint luncheon event on Monday, March 19, 2012 with guest speakers Grace Briscoe from Centro and Andrew Roos from Google.

Digital media forever altered the political landscape during the 2008 Presidential election.  New paths to success are being charted by the strategists who best harness this power from fundraising to election night. Consultants from Centro and Google will discuss trends in digital media for the 2012 political season and tactics that should be incorporated into strategy to cut through the noise this cycle.

The event is being held from 11:30 AM – 1:00 PM at the Madison Club, 5 E Wilson St, Madison, Wisconsin.

The cost for this event is $20 for Ad 2 Madison and AAF-Madison members and $35 for non-members. Register here: http://aafmadison.org/index.php?option=com_content&view=article&id=194&%20Itemid=16

Presenter Bios
Grace Briscoe is Mid-Atlantic Director for Centro, the leading provider of intelligent media logistics for the digital advertising industry.  Since joining Centro in 2006, Grace has shaped and executed digital media strategies for dozens of winning candidates-from Congressional races to Presidential-and many more ballot initiatives and issue advocacy efforts.  She has been recognized for helping to pioneer many leading edge digital tactics in the political and advocacy space.  Centro is headquartered in  Chicago with more than 260 employees and client service  offices in 26 cities throughout the United States.

Andrew Roos is the Account Executive for Elections and Issue Advocacy team at Google, where he works with campaigns and political organizations around the country to maximize the impact of their advertising dollars.  Prior to joining Google, Roos accumulated over a decade of experience working on political campaigns around the country ranging from local candidates to a presidential race.  With a strong background in grassroots organizing he has been the campaign manager on six campaigns, ranging from very small to multi-million dollar budgets.  He has worked on six gubernatorial races, managing four of them, and been involved in a number of tough primary battles. Notably, he was the Campaign Manager for former Democratic Governors Association Chair Jack Markell’s upset win in Delaware in 2008.  Roos has BA from the University of Notre Dame, and attended graduate school at Brown University in the Department of Philosophy.