In this interactive session, participants will hear directly from the U.S. Patent and Trademark Office (USPTO) about the fundamentals of intellectual property (IP) and why it matters for innovators and entrepreneurs. The session will cover how to recognize and evaluate the intellectual property you already have, along with practical guidance on when and how to pursue protection as you move from idea to product or service. Participants will also learn about the process of filing for and maintaining IP protection, including common missteps that can put a business at risk.

In addition, the session will highlight free and low-cost resources available to support entrepreneurs, including tools for filing preparation, access to legal assistance, and options for enforcement and ongoing protection. Attendees will leave with a clearer understanding of next steps and where to turn for trusted support.

Learning objectives / what participants can expect to learn:

• An overview of the main types of intellectual property, including patents, trademarks, copyrights, and trade secrets
• Why innovators and entrepreneurs should consider protecting their IP
• Common IP mistakes to avoid as you transition from idea to product
• Resources available through the USPTO and partner organizationsto support IP education, filing, and enforcement