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Chamber Events Calendar

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Chance, opportunity and prosperity favor the connected. Through our events, programs and resources, the Chamber is providing value to our members as a connector to ideas, people and business.

 

 

Entrepreneurial Training Program (ETP)

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Name: Entrepreneurial Training Program (ETP)
Date: March 26, 2026
Time: 5:30 PM - 8:00 PM CDT
Event Description:

ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.

The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.

*Please note that for this course, there are both live-virtual and in-person components; you must be able to attend both components to successfully complete the course.
 

Location:

Virtual OR In-person on UW-Madison’s Campus*

Date/Time Information:

LIVE VIRTUAL SESSIONS – Thursdays from 5:30 – 8:00 p.m.

  • February 26 | Session 1 – Introduction, Business Model Canvas, Value Proposition
  • March 5 | Session 2 – Customer Segments & Marketing Fundamentals
  • March 12 | Session 3 – Marketing Research
  • March 19 | Session 4 – Business Financials
  • March 26 | Session 5 –  Business Operations

IN PERSON SESSION*:  Friday, April 10, 2026 from 8:00 a.m. – 4:30 p.m.

Contact Information:
michelle.somesbooher@wisc.edu
Fees/Admission:
$250

The $250 reduced cost of this $1,250 course is being funded in part by our generous supporters – Summit Credit Union, Neider & Boucher, S.C., and M3 Elevate. In addition, the Wisconsin Economic Development Corporation (WEDC) provides significant financial support to the ETP program. See requirements section below for additional information.
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