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Chamber Events Calendar

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Chance, opportunity and prosperity favor the connected. Through our events, programs and resources, the Chamber is providing value to our members as a connector to ideas, people and business.



Brandstorming Workshop: Create a Foundation for your Brand

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Name: Brandstorming Workshop: Create a Foundation for your Brand
Date: October 29, 2019
Time: 6:00 PM - 8:30 PM CDT
Event Description:

In this interactive workshop, attendees learn the most essential factors in creating a strong, consistent brand for their business. The instructor will walk them through fun branding exercises with tangible tools to establish a solid foundation for their business brand.

Class includes:

  • What is branding and why is it so important.
  • Core Values Exercise
  • Mission & Vision Statement Exercise
  • Take a Brand Personality Quiz
  • Identifying benefits and features of your products or services
  • Identifying brand strategy and channels for sharing brand message.
  • Creating a Customer Persona
  • Internet Research
  • Moodboard & Font Cards Exercise
  • Where to research availability
  • Overview of additional exercises you can do on your own
  • Review of what makes a strong brand
Grainger Hall
975 University Ave, Madison, WI 53706
Date/Time Information:
Tuesday, October 29, 2019
6:00 pm to 8:30 pm
Contact Information:
Heather Ferguson, Program Manager
Fee: $149
$99 for 2019 Fall Bizsmart and ETP participants
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