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Chance, opportunity and prosperity favor the connected. Through our events, programs and resources, the Chamber is providing value to our members as a connector to ideas, people and business.

 

 

American Marketing Association Spring Training Conference

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Name: American Marketing Association Spring Training Conference
Date: March 6, 2012
Time: 8:00 AM - 4:30 PM CST
Event Description:
The Players May Have Changed, But the Game is Still the Same!


Join the Madison Chapter of the American Marketing Association for this annual full-day conference to learn how you can invigorate new tactics and technologies with traditional marketing principles.

The channels may have changed over the years, but the fundamentals of marketing remain the same. This full-day conference will teach you how to successfully apply time-tested marketing principles to emerging technologies. Learn how traditional marketing principles can invigorate your communications, regardless of how the underlying technology changes. By the end of the day you will have concrete, actionable ideas based on the thought leadership of real life case studies.

REGISTER ONLINE NOW:  http://bit.ly/zC7z7d 

Early Bird Pricing applies until February 17th.


Speakers include

     • Google + for Marketers, Rich Hankinson & Ian Loughry, Google

     • Social Engagement through Social Media, Paul Banas, Kraft Foods

     • Storytelling in New Channels, John Roach, John Roach Projects Inc.

     • Mobile Marketing for Customer Acquisition & Retention, Jose Rivera, American Family Insurance

     • Think Mobile First: How to Lead as Smartphones Change Consumers, Brian Klias, Pure Oxygen Mobile

     • Jockey - An Integrated Marketing Campaign with a White-Hot Celebrity, Mo Moorman, Jockey International

     • QR codes: “Another arrow in your quiver”, Bruce Wachholz, Cedar Creek Web Design

     • Using video and multimedia for B2B, Brad Parkel, Singlewire



Location:
The Exhibition Hall at the Alliant Energy Center
Date/Time Information:
Tuesday March 6, 8:00 am to 4:30 pm
Contact Information:
Lacinda Athen - lathen@valicomcorp.com or 608-274-7870
Fees/Admission:
Early bird registration. (Until February 17)
Madison AMA Members: $85
Non-Members: $149
Students: $69

Standard Pricing (after February 17)
Madison AMA Members: $115
Non-Members: $199
Students: $89
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