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Chamber Events Calendar
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Chance, opportunity and prosperity favor the connected. Through our events, programs and resources, the Chamber is providing value to our members as a connector to ideas, people and business.
SMALL BIZ: Metrics That Matter: How to Show ROI on Your Social Media Marketing with Steph Nissen
Name:
SMALL BIZ: Metrics That Matter: How to Show ROI on Your Social Media Marketing with Steph Nissen
Date:
August 28, 2018
Time:
10:15 AM - 11:15 AM CDT
Event Description:
Likes, followers, engagement rate, click-through rate, reach, impressions, mentions, conversion rate — the list could go on and on. But what metrics matter to show return on investment? Join Steph Nissen, data-driven Digital Director at Atomic Revenue, and sift through data points to determine the metrics that matter based on your goals. She’ll discuss real world examples of what metrics to track, plus how to spot opportunities, report data to your clients (or your boss!), and ultimately prove whether your current social media marketing strategy is or is not working.
